ufajournalФольклор и антропология городаUrban Folklore and Anthropology2658-38952782-1757The Russian Presidential Academy of National Economy and Public Administration10.22394/2658-3895-2023-6-1-38-56ufajournal-21Research ArticleКЛАССИКА ЖАНРА: ПЕРЕВОДЫCLASSICS OF THE GENRE: TRANSLATIONЭтнография социальных медиа: цифровой исследователь в беспорядочной СетиSocial media ethnography: the digital researcher in a messy webhttps://orcid.org/0000-0002-4463-4780ПостильДжонPostillJohn

Джон Постиль,

Мельбурн.

John Postill,

Melbourne.

https://orcid.org/0000-0003-0073-8382ПинкСараPinkSarah

Сара Пинк,

Мельбурн.

Sarah Pink,

Melbourne.

Мельбурнский королевский технологический университетАвстралияRMIT UniversityAustraliaУниверситет МонашаАвстралияMonash UniversityAustralia20232801202551Цифровая этнография3856Copyright © Постиль Д., Пинк С., 20252025Постиль Д., Пинк С.Postill J., Pink S.This work is licensed under a Creative Commons Attribution 4.0 License.https://ufajournal.ranepa.ru/jour/article/view/21

Статья была опубликована в 2012 году в журнале Media International Australia, Incorporating Culture & Policy». Практики и технологии социальных сетей тесно связаны с тем, как участники этнографических исследований ориентируются в социальных, материальных и технологических мирах. Они также играют важную роль в самой этнографической практике. Все это создает необходимость анализа теоретических и методологических аспектов новых форм этнографической практики, связанных с социальными сетями. В данной статье мы критически рассматриваем историографию, посвященную теме интернета как «этнографического места», предлагая взамен новые понятия рутины, движения и социальности, которые позволяют нам понимать процесс формирования знаний и мест в этнографии социальных сетей.

The article was published in 2012 in the journal Media International Australia, Incorporating Culture & Policy.”Social media practices and technologies are often part of how ethnographic research participants navigate their wider social, material and technological worlds, and are equally part of ethnographic practice. This creates the need to consider how emergent forms of social media-driven ethnographic practice might be understood theoretically and methodologically. In this article, we respond critically to existing literatures concerning the nature of the internet as an ethnographic site by suggesting how concepts of routine, movement and sociality enable us to understand the making of social media ethnography knowledge and places.

социальные медиахэштегинтернет-этнографияонлайн-сообществарутинадвижениесоциальностьsocial mediahashtagInternet ethnographyonline communityroutinemovementsocialityReferencesAgichtein, E., Castillo, C., Donato, D., Gionis, A., Mishne, G. (2008). Finding high-quality content in social media. In M. Najork (Ed.). Proceedings of the International Conference on Web Search and Web Data Mining (WSDM’08), 183–194. New York: ACM.Agichtein, E., Castillo, C., Donato, D., Gionis, A., Mishne, G. (2008). Finding high-quality content in social media. In M. Najork (Ed.). Proceedings of the International Conference on Web Search and Web Data Mining (WSDM’08), 183–194. New York: ACM.Ardévol, E. (2012). Virtual/visual ethnography: Methodological crossroads at the intersection of visual and Internet research. In S. Pink (Ed.). Advances in Visual Methodology, 74–94. London: Sage.Ardévol, E. (2012). Virtual/visual ethnography: Methodological crossroads at the intersection of visual and Internet research. In S. Pink (Ed.). Advances in Visual Methodology, 74–94. London: Sage.Atkinson, P., Delamont, S., Coffey, A., Lofand, J., Lofand, L. (2007). Handbook of ethnography. London: Sage.Atkinson, P., Delamont, S., Coffey, A., Lofand, J., Lofand, L. (2007). Handbook of ethnography. London: Sage.Baym, N., Markham, A. (2009). Introduction: Making smart choices on shifting ground. In A. Markham, N. Baym (Eds.). Internet Inquiry, vii–xix. London: Sage.Baym, N., Markham, A. (2009). Introduction: Making smart choices on shifting ground. In A. Markham, N. Baym (Eds.). Internet Inquiry, vii–xix. London: Sage.Beaulieu, A. (2004). Mediating ethnography: Objectivity and the makings of ethnographies on the Internet. Social Epistemology, 18(2–3), 139–163.Beaulieu, A. (2004). Mediating ethnography: Objectivity and the makings of ethnographies on the Internet. Social Epistemology, 18(2–3), 139–163.Beaulieu, A., Simakova, E. (2006). Textured connectivity: An ethnographic approach to understanding the timescape of hyperlinks. Cybermetrics, 10(1). Retrieved from http://cybermetrics.cindoc.csic.es/articles/v10i1p5.html.Beaulieu, A., Simakova, E. (2006). Textured connectivity: An ethnographic approach to understanding the timescape of hyperlinks. Cybermetrics, 10(1). Retrieved from http://cybermetrics.cindoc.csic.es/articles/v10i1p5.html.Boellstorff, T. (2008). Coming of age in second life: An anthropologist explores the virtually human. Princeton, NJ: Princeton University Press.Boellstorff, T. (2008). Coming of age in second life: An anthropologist explores the virtually human. Princeton, NJ: Princeton University Press.Burrell, J. (2009). The field site as a network: A strategy for locating ethnographic research. Field Methods, 21(2), 181–199.Burrell, J. (2009). The field site as a network: A strategy for locating ethnographic research. Field Methods, 21(2), 181–199.Cox, A., Clough, P., Marlow, J. (2008). Flickr: A first look at user behaviour in the context of photography as serious leisure. Information Research, 13(1), paper 336. Retrieved from http://InformationR.net/ir/13-1/paper336.htmlCox, A., Clough, P., Marlow, J. (2008). Flickr: A first look at user behaviour in the context of photography as serious leisure. Information Research, 13(1), paper 336. Retrieved from http://InformationR.net/ir/13-1/paper336.htmlCresswell, T. (2002). Introduction: Theorizing place. In G. Verstraete, T. Creswell (Eds.). Mobilizing place, placing mobility: The politics of representation in a globalized world, 11–32. Amsterdam: Rodopi.Cresswell, T. (2002). Introduction: Theorizing place. In G. Verstraete, T. Creswell (Eds.). Mobilizing place, placing mobility: The politics of representation in a globalized world, 11–32. Amsterdam: Rodopi.Gilbert, E., Karahalios, K. (2009). Predicting tie strength with social media. Paper presented to Conference on Human Factors in Computing Systems, 4–9 April, Boston. Retrieved from http://social.cs.uiuc.edu/people/gilbert/pub/chi09-tie-gilbert.pdf.Gilbert, E., Karahalios, K. (2009). Predicting tie strength with social media. Paper presented to Conference on Human Factors in Computing Systems, 4–9 April, Boston. Retrieved from http://social.cs.uiuc.edu/people/gilbert/pub/chi09-tie-gilbert.pdf.Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.Hine, C. (2000). Virtual ethnography. London: Sage.Hine, C. (2000). Virtual ethnography. London: Sage.Hine, C. (2008). Overview, virtual ethnography: Modes, varieties, affordances. In N. G. Fielding, R. M. Lee, G. Blank (Eds.). Handbook of online research methods. London: Sage.Hine, C. (2008). Overview, virtual ethnography: Modes, varieties, affordances. In N. G. Fielding, R. M. Lee, G. Blank (Eds.). Handbook of online research methods. London: Sage.Hine, C. (2009). Question one: How can internet researchers define the boundaries of their project? In N. Baym, A. Markham (Eds.). Internet inquiry, 525–541. London: Sage.Hine, C. (2009). Question one: How can internet researchers define the boundaries of their project? In N. Baym, A. Markham (Eds.). Internet inquiry, 525–541. London: Sage.Hobart, M. (2010). What do we mean by “media practices”? In B. Bräuchler, J. Postill (Eds.). Theorising Media and Practice. Oxford: Berghahn Books.Hobart, M. (2010). What do we mean by “media practices”? In B. Bräuchler, J. Postill (Eds.). Theorising Media and Practice. Oxford: Berghahn Books.Honeycutt, C., Herring, S. (2009). Beyond microblogging: Conversation and collaboration via Twitter. In Proceedings of 42nd Hawaii International Conference on System Sciences, 1–10. Washington: IEEE Computer Society.Honeycutt, C., Herring, S. (2009). Beyond microblogging: Conversation and collaboration via Twitter. In Proceedings of 42nd Hawaii International Conference on System Sciences, 1–10. Washington: IEEE Computer Society.Humphreys, L. (2007). Mobile social networks and social practice: A case study of dodgeball. Journal of Computer-Mediated Communication, 13(1), article 17. Retrieved from http:// jcmc.indiana.edu/vol13/issue1/humphreys.htmlHumphreys, L. (2007). Mobile social networks and social practice: A case study of dodgeball. Journal of Computer-Mediated Communication, 13(1), article 17. Retrieved from http:// jcmc.indiana.edu/vol13/issue1/humphreys.htmlJava, A., Song, X., Finin, T., Tseng, B. (2007). Why we Twitter: Understanding microblogging usage and communities. In H. Zhang, B. Mobasher, L. Giles, A. McCallum, O. Nasraoui, M. Spiliopoulou, J. Srivastava, J. Yen. Proceedings of the Ninth WEBKDD and First SNA– KDD Workshop on Web Mining and Social Network Analysis, 56–65. New York: Association for Computing Machinery.Java, A., Song, X., Finin, T., Tseng, B. (2007). Why we Twitter: Understanding microblogging usage and communities. In H. Zhang, B. Mobasher, L. Giles, A. McCallum, O. Nasraoui, M. Spiliopoulou, J. Srivastava, J. Yen. Proceedings of the Ninth WEBKDD and First SNA– KDD Workshop on Web Mining and Social Network Analysis, 56–65. New York: Association for Computing Machinery.Jean-Klein, I. (2003). Into committees, out of the house? Familiar forms in the organization of Palestinian committee activism during the first intifada. American Ethnologist, 30(4), 556–577. Juris, J. (2012). Refections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), 259–279.Jean-Klein, I. (2003). Into committees, out of the house? Familiar forms in the organization of Palestinian committee activism during the first intifada. American Ethnologist, 30(4), 556–577. Juris, J. (2012). Refections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), 259–279.Ingold, T. (2007). Lines: A Brief History. London and New York: Routledge.Ingold, T. (2007). Lines: A Brief History. London and New York: Routledge.Ingold, T. (2008). Bindings against boundaries: Entanglements of life in an open world. Environment and Planning A, 40(8), 1796–1810.Ingold, T. (2008). Bindings against boundaries: Entanglements of life in an open world. Environment and Planning A, 40(8), 1796–1810.Kelty, C. (2008). Two bits: The cultural significance of free software. Durham, NC: Duke University Press.Kelty, C. (2008). Two bits: The cultural significance of free software. Durham, NC: Duke University Press.de Kerckhove, D. (2010). The augmented mind. Milan: Digitpub.de Kerckhove, D. (2010). The augmented mind. Milan: Digitpub.Komito, L. (2011). Social media and migration: Virtual community 2.0. Journal of the American Society for Information Science and Technology, 62(6), 1075–1086.Komito, L. (2011). Social media and migration: Virtual community 2.0. Journal of the American Society for Information Science and Technology, 62(6), 1075–1086.Kozinets, R. (2010). Netnography. London: Sage.Kozinets, R. (2010). Netnography. London: Sage.Kwak, H., Lee, C., Park, H., Moon, S. (2010). What is Twitter — a social network or a news media? Paper presented to the 19th World-Wide Web (WWW) Conference, Raleigh, NC. 134 Media International Australia.Kwak, H., Lee, C., Park, H., Moon, S. (2010). What is Twitter — a social network or a news media? Paper presented to the 19th World-Wide Web (WWW) Conference, Raleigh, NC. 134 Media International Australia.Lang, G., Benbunan-Fich, R. (2010). The use of social media in disaster situations: Framework and cases. International Journal of Information Systems for Crisis Response and Management, 2(1), 11–23.Lang, G., Benbunan-Fich, R. (2010). The use of social media in disaster situations: Framework and cases. International Journal of Information Systems for Crisis Response and Management, 2(1), 11–23.Law, J. (2004). After method: Mess in social science research. London: Routledge.Law, J. (2004). After method: Mess in social science research. London: Routledge.Madianou, M., Miller, D. (2011). Migration and new media: Transnational families and polymedia. London: Routledge.Madianou, M., Miller, D. (2011). Migration and new media: Transnational families and polymedia. London: Routledge.Marwick, A., Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139–158.Marwick, A., Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139–158.Massey, D. (2005). For space. London: Sage.Massey, D. (2005). For space. London: Sage.Miller, D. (2000). The fame of Trinis: Websites as traps. Journal of Material Culture, 5(1), 5–24.Miller, D. (2000). The fame of Trinis: Websites as traps. Journal of Material Culture, 5(1), 5–24.Miller, D. (2011). Tales from Facebook. Cambridge: Polity Press.Miller, D. (2011). Tales from Facebook. Cambridge: Polity Press.Miller, V. (2008). New media, networking, and phatic culture. Convergence, 14(4), 387–400.Miller, V. (2008). New media, networking, and phatic culture. Convergence, 14(4), 387–400.O’Reilly, K. (2005). Ethnographic methods. London: Routledge.O’Reilly, K. (2005). Ethnographic methods. London: Routledge.Oulasvirta, A., Lehtonen, E., Kurvinen, E., Raento, M. (2010). Making the ordinary visible. Microblogs, Personal and Ubiquitous Computing, 14(3), 237–249.Oulasvirta, A., Lehtonen, E., Kurvinen, E., Raento, M. (2010). Making the ordinary visible. Microblogs, Personal and Ubiquitous Computing, 14(3), 237–249.Pink, S. (2008). Re-thinking contemporary activism: From community to emplaced sociality. Ethnos, 73(2), 163–188.Pink, S. (2008). Re-thinking contemporary activism: From community to emplaced sociality. Ethnos, 73(2), 163–188.Pink, S. (2009). Doing sensory ethnography. London: Sage.Pink, S. (2009). Doing sensory ethnography. London: Sage.Pink, S. (2012). Visuality, virtuality and the spatial turn. In S. Pink (Ed.). Advances in Visual Methodology. London: Sage.Pink, S. (2012). Visuality, virtuality and the spatial turn. In S. Pink (Ed.). Advances in Visual Methodology. London: Sage.Platt, P. (2010). Five strategies for a captivating social media conversation. Retrieved from www. imediaconnection.com/content/27431.asp.Platt, P. (2010). Five strategies for a captivating social media conversation. Retrieved from www. imediaconnection.com/content/27431.asp.Postill, J. (2008). Localising the internet beyond communities and networks. New Media and Society, 10(3), 413–431.Postill, J. (2008). Localising the internet beyond communities and networks. New Media and Society, 10(3), 413–431.Postill, J. (2010a). Researching the Internet. Journal of the Royal Anthropological Institute, 16(3), 646–650.Postill, J. (2010a). Researching the Internet. Journal of the Royal Anthropological Institute, 16(3), 646–650.Postill, J. (2010b). Introduction: Theorising Media and Practice. In B. Bräuchler, J. Postill (Eds.). Theorising Media and Practice. Oxford: Berghahn Books.Postill, J. (2010b). Introduction: Theorising Media and Practice. In B. Bräuchler, J. Postill (Eds.). Theorising Media and Practice. Oxford: Berghahn Books.Postill, J. (2011). Localizing the Internet: An anthropological account. Oxford: Berghahn Books.Postill, J. (2011). Localizing the Internet: An anthropological account. Oxford: Berghahn Books.Postill, J. (2014). Democracy in an age of viral reality: A media epidemiography of Spain’s Indignados Movement. Ethnography, 15(1), 51–69.Postill, J. (2014). Democracy in an age of viral reality: A media epidemiography of Spain’s Indignados Movement. Ethnography, 15(1), 51–69.Prieur, C., Cardon, D., Beuscart, J., Pissard, N., Pons, P. (2009). The strength of weak cooperation: A case study on Flickr. Retrieved from http://arxiv.org/abs/0802.2317Prieur, C., Cardon, D., Beuscart, J., Pissard, N., Pons, P. (2009). The strength of weak cooperation: A case study on Flickr. Retrieved from http://arxiv.org/abs/0802.2317Rapport, N., Amit, V. (2002). The Trouble with community. London: Pluto Press.Rapport, N., Amit, V. (2002). The Trouble with community. London: Pluto Press.Wesch, M. (2009). YouTube and You: Experiences of self-awareness in the context of the collapse of the recording webcam. Explorations in Media Ecology, 8(2), 19–34. Retrieved from http://krex.k-state.edu/dspace/handle/2097/6302.Wesch, M. (2009). YouTube and You: Experiences of self-awareness in the context of the collapse of the recording webcam. Explorations in Media Ecology, 8(2), 19–34. Retrieved from http://krex.k-state.edu/dspace/handle/2097/6302.Wittel, A. (2001). Toward a Network sociality. Theory, Culture & Society, 18(6), 51–76.Wittel, A. (2001). Toward a Network sociality. Theory, Culture & Society, 18(6), 51–76.

The authors declare that there are no conflicts of interest present.