ufajournalФольклор и антропология городаUrban Folklore and Anthropology2658-38952782-1757The Russian Presidential Academy of National Economy and Public Administration10.22394/2658-3895-2023-6-1-57-79ufajournal-22Research ArticleКЛАССИКА ЖАНРА: ПЕРЕВОДЫCLASSICS OF THE GENRE: TRANSLATIONМетафоры, отражающие и выстраивающие реальность интернета: инструмент, место и способ существованияMetaphors reflecting and shaping the reality of the internet: tool, place, way of beinghttps://orcid.org/0000-0001-8152-2473МаркемАннетт Н.MarkhamAnnette N.

Аннетт Н. Маркем,

Чикаго.

Annette N. Markham,

Chicago.

Университет ИллинойсаСоединённые Штаты АмерикиUniversity of IllinoisUnited States20232801202551Цифровая этнография5779Copyright © Маркем А.Н., 20252025Маркем А.Н.Markham A.N.This work is licensed under a Creative Commons Attribution 4.0 License.https://ufajournal.ranepa.ru/jour/article/view/22

Ставшая классической работа американской исследовательницы Аннетт Маркем посвящена анализу метафор, при помощи которых интернет концептуализируется в разных дискурсах (от пользовательского до медийного и технологического): интернет как инструмент, интернет как место и интернет как способ существования. Несмотря на то, что статья была впервые опубликована два десятилетия назад, идея Маркем о том, что метафорика не просто помогает описывать и осмыслять технологию, но и определяет наше взаимодействие с ней, остается по-прежнему актуальной: мы продолжаем описывать интернет как место действия, канал коммуникации, хранилище данных и место памяти. Эта вариативность метафорики интернета и связанных с нею политических решений и действий особенно важна в контексте конструирования интернета как исследовательского поля и цифровой этнографии.

This classic work by American researcher Annette Markham is committed to the analysis of metaphors used to conceptualize the internet in various discourses, ranging from user-oriented to media and technological ones. It explores the internet as a tool, a place, and a mode of existence. Despite the fact that the article was first published two decades ago, Markham’s idea that methaphorics not only helps describe and make sense of technology but also shapes our interaction with it remains relevant as we continue to describe the internet as a space of action, a channel of communication, a data repository, and a place of memory. This variability in the metaphorical framing of the internet and the associated political decisions and actions are especially important in constructing the internet as a research field and digital ethnography.

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The authors declare that there are no conflicts of interest present.