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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ufajournal</journal-id><journal-title-group><journal-title xml:lang="ru">Фольклор и антропология города</journal-title><trans-title-group xml:lang="en"><trans-title>Urban Folklore and Anthropology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2658-3895</issn><issn pub-type="epub">2782-1757</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.22394/2658-3895-2024-6-3-8-28</article-id><article-id custom-type="elpub" pub-id-type="custom">ufajournal-33</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>АКТУАЛЬНЫЕ  ИССЛЕДОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CURRENT RESEARCH</subject></subj-group></article-categories><title-group><article-title>Японские письменные предсказания в виртуальном пространстве</article-title><trans-title-group xml:lang="en"><trans-title>Japanese “fortune slips” in virtual space</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гудкова</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Gudkova</surname><given-names>A. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Александра Владимировна Гудкова</p><p>Москва</p></bio><bio xml:lang="en"><p>Alexandra V. Gudkova</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Государственный академический университет гуманитарных наук<country>Россия</country></aff><aff xml:lang="en">State Academic University of Humanities<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>29</day><month>01</month><year>2025</year></pub-date><volume>6</volume><issue>3</issue><issue-title>Религия в городе</issue-title><fpage>56</fpage><lpage>73</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Гудкова А.В., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Гудкова А.В.</copyright-holder><copyright-holder xml:lang="en">Gudkova A.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ufajournal.ranepa.ru/jour/article/view/33">https://ufajournal.ranepa.ru/jour/article/view/33</self-uri><abstract><p>Предлагаемая вашему вниманию статья раскрывает проблему виртуализации известной традиционной японской гадательной практики — «омикудзи» (в переводе с японского языка «божественный жребий»), а также в некоторой степени затрагивает и более глобальный вопрос: как в настоящий момент развиваются японские религиозные практики в сети Интернет. Значительная часть исследования посвящена анализу процесса трансформации религиозной традиции, которая раньше практиковалась исключительно «вживую», и тому, как относятся современные японцы разных возрастных групп и социального положения к явлению веб-религиозности. Исследование выполнено автором на основе данных, полученных в результате интернет-опроса, проведенного в июле 2023 года. Всего на вопросы опросного листа ответили 32 человека (практически все информанты — японцы или проживающие в Японии долгое время иностранцы-экспаты). К  статье прилагаются скриншоты цифровых омикудзи и их переводы, сделанные автором статьи. Результаты исследования показали, что виртуализация сделала практику омикудзи более доступной для мирян (в особенности для людей с ограниченными возможностями). Тексты предсказаний при их виртуализации были значительно упрощены. Однако, как следует из результатов опроса, доступность практики привела в определенной степени к потере доверия верующих. Если омикудзи и раньше воспринимались японцами как своего рода развлечение на территории храма или святилища, то переход практики в онлайн-пространство еще сильнее «упростил» эту практику. Кроме того, виртуализация сделала традиционное гадание еще одним средством для продвижения и рекламы японских коммерческих компаний, что негативно влияет на восприятие традиции омикудзи среди верующих.</p></abstract><trans-abstract xml:lang="en"><p>The article presented to your attention addresses the problem the virtualization of the well-known traditional Japanese divination practice  — “omikuji” (translated from Japanese as “divine lot”), and also touches upon more global issues such as how Japanese religious practices are currently developing on the Internet. A significant portion of the research is dedicated to analyzing the transformation process of a religious tradition that used to be practiced exclusively “in person” and examining how contemporary Japanese people of different age groups and social status relate to the phenomenon of web religiosity. The study is based on data collected from an online survey conducted in July 2023. A total of 32 people responded to the survey (almost all informants are either Japanese or long-time foreign expatriates residing in Japan). The article includes screenshots of digital omikuji and their translations made by the author. The results of the study indicate that virtualization has made the practice of omikuji more accessible to laypeople, especially for people with disabilities. The texts of the predictions were significantly simplified during their virtualization. However, as the survey results suggest, the accessibility of the practice has led to a certain degree of loss of trust among believers. While omikuji had previously been perceived by the Japanese as a kind of entertainment within the temple or shrine grounds, the transition of the practice to the online space has further “simplified” it. Moreover, virtualization has turned the practice of traditional divination into another tool of promoting and advertising Japanese commercial companies, which negatively affects the perception of the omikuji tradition among believers.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>синтоизм</kwd><kwd>буддизм</kwd><kwd>веб-религиозность</kwd><kwd>виртуализация</kwd><kwd>гадание</kwd><kwd>омикудзи</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Shinto</kwd><kwd>Buddhism</kwd><kwd>web religiosity</kwd><kwd>virtualisation</kwd><kwd>divination</kwd><kwd>omikuji</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Белоруссова, С. Ю. (2021). Религия в виртуальном пространстве. Этнография, 4(14), 94–118.</mixed-citation><mixed-citation xml:lang="en">Baffelli, E., Reader, I., Staemmler, B. (Eds.). (2013). Japanese religions on the Internet: Innovation, representation, and authority. 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