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<article article-type="other" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ufajournal</journal-id><journal-title-group><journal-title xml:lang="ru">Фольклор и антропология города</journal-title><trans-title-group xml:lang="en"><trans-title>Urban Folklore and Anthropology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2658-3895</issn><issn pub-type="epub">2782-1757</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="edn" pub-id-type="custom">ADTTMD</article-id><article-id custom-type="elpub" pub-id-type="custom">ufajournal-56</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Экзотизация привычного и нормализация необычного: как визуальная социология и антропология обретают смысл</article-title><trans-title-group xml:lang="en"><trans-title>Exoticizing the familiar and normalizing the unusual: How visual sociology and anthropology make sense</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0005-6831-8829</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Омельченко</surname><given-names>Д. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Omelchenko</surname><given-names>D. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Saint Petersburg</p></bio><email xlink:type="simple">domelchenko@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Высшая школа экономики<country>Россия</country></aff><aff xml:lang="en">Higher School of Economics<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>20</day><month>09</month><year>2025</year></pub-date><volume>7</volume><issue>3</issue><issue-title>Визуальность в городе: от видимой текстуры до осязаемого образа</issue-title><fpage>7</fpage><lpage>23</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Омельченко Д.А., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Омельченко Д.А.</copyright-holder><copyright-holder xml:lang="en">Omelchenko D.A.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ufajournal.ranepa.ru/jour/article/view/56">https://ufajournal.ranepa.ru/jour/article/view/56</self-uri><abstract><p>.</p></abstract></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Семенова, В. 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