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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ufajournal</journal-id><journal-title-group><journal-title xml:lang="ru">Фольклор и антропология города</journal-title><trans-title-group xml:lang="en"><trans-title>Urban Folklore and Anthropology</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2658-3895</issn><issn pub-type="epub">2782-1757</issn><publisher><publisher-name>The Russian Presidential Academy of National Economy and Public Administration</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="edn" pub-id-type="custom">SMHNLI</article-id><article-id custom-type="elpub" pub-id-type="custom">ufajournal-61</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>АКТУАЛЬНЫЕ  ИССЛЕДОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CURRENT RESEARCH</subject></subj-group></article-categories><title-group><article-title>Краеведческие зины как визуальный инструмент репрезентации городской идентичности</article-title><trans-title-group xml:lang="en"><trans-title>Local history zines as a visual tool of urban identity representation</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2475-1760</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кузинер</surname><given-names>Е. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Kuziner</surname><given-names>E. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Евгения Николаевна Кузинер</p><p>Санкт-Петербург</p><p> </p></bio><bio xml:lang="en"><p>Evgenia Nikolaevna Kuziner</p><p>Saint Petersburg</p></bio><email xlink:type="simple">ekuziner@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Высшая школа экономики<country>Россия</country></aff><aff xml:lang="en">Higher School of Economics<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>20</day><month>09</month><year>2025</year></pub-date><volume>7</volume><issue>3</issue><issue-title>Визуальность в городе: от видимой текстуры до осязаемого образа</issue-title><fpage>96</fpage><lpage>122</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кузинер Е.Н., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Кузинер Е.Н.</copyright-holder><copyright-holder xml:lang="en">Kuziner E.N.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ufajournal.ranepa.ru/jour/article/view/61">https://ufajournal.ranepa.ru/jour/article/view/61</self-uri><abstract><p>Краеведческие зины, или самодельные преимущественно печатные издания, посвященные местной истории и  культуре, являются уникальным средством визуальной репрезентации локальной идентичности. Они позволяют жителям самостоятельно исследовать, документировать и  распространять материалы о своем городе.</p><p>Основной тезис статьи заключается в  том, что современные краеведческие зины представляют собой гибридный инструмент визуальной антропологии, соединяющий субъективный опыт и  визуальные стратегии, позволяющие исследовать городскую идентичность (и  себя в  городе) через персонализированные формы творчества.</p><p>В статье ставится вопрос, как зины функционируют в качестве визуального медиума, формирующего представления горожан о  городском пространстве. Особое внимание уделено роли зинов в  построении связи между жителями и  окружающим их городским пространством, а  также в  осмыслении микроисторий и  маргинальных нарративов, зачастую отсутствующих в официальной городской хронике.</p><p>Методологическая основа исследования включает качественный контент-анализ краеведческих зинов, объединяющий анализ визуальных компонентов (иллюстраций, фотографий, коллажей, графических решений) и  текстовых материалов (эссе, стихотворений, личных историй), а  также полуструктурированные интервью с  их создателями. Автор анализирует, каким образом визуальные элементы (иллюстрации, фотографии, коллажи) и  текстовые компоненты (короткие эссе, стихотворения, личные истории) взаимодействуют друг с  другом для передачи опыта проживания в  городе и формирования его образа. </p></abstract><trans-abstract xml:lang="en"><p>Local history zines (self-published, primarily print-based publications focused on local history and culture) are a unique medium for the visual representation of local identity. They enable residents to research, document, and share materials about their city, contributing to the formation.</p><p>The central thesis of this article is that contemporary local history zines function as a hybrid method within visual anthropology, merging subjective experience with visual strategies to explore urban identity and selfhood in the city through highly personalized forms of creativity.</p><p>The article examines how zines operate as a visual medium that shapes citizens’ perceptions of urban space. Particular attention is given to the role of zines in fostering connections between residents and their urban surroundings, and in articulating microhistories and marginal narratives often absent from official urban accounts.</p><p>The methodological approach includes visual and textual analysis of zines, field observations, and interviews with their creators. The author analyzes how visual elements (illustrations, photographs, collages) interact with textual components (short essays, poems, personal stories) to convey urban experience and contribute to the construction of the city’s image. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>зин</kwd><kwd>самиздат</kwd><kwd>визуальные исследования</kwd><kwd>город</kwd></kwd-group><kwd-group xml:lang="en"><kwd>zine</kwd><kwd>samizdat</kwd><kwd>visual studies</kwd><kwd>city</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Беляева, М. А. (2023). Артзин в пространстве культурных индустрий. Мир науки. Социология. Филология. Культурология, 14(1). Режим доступа: https://sfk-mn.ru/PDF/26KLSK123.pdf</mixed-citation><mixed-citation xml:lang="en">Belyaeva, M. A. (2023). Art-zine in the space of cultural industries. Mir nauki. Sotsiologiia. Filologiia. Kul’turologiia, 14(1). 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