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Technologies in PR practice in Russia in the 1990s and the first decade of the 2000s. Explication of field data

https://doi.org/10.22394/2658-3895-2023-6-1-193-204

Abstract

This publication presents field material from a project dedicated to the professionalization of PR in Russia. The compilation includes quotes from interviews related to the computerization of the Russian PR positions in the 1990s, and author’s comments providing context and conveying impressions of the entire corpus of interviews. The quotes are divided into four sections: mobile and other communication, computerization, mastering the internet, and the current attitude towards mediated and personal conversation.

About the Author

Roman N. Abramov
Higher School of Economics, Federal Sociological Research Center of the Russian Academy of Sciences
Russian Federation

Roman N. Abramov,

Moscow.



References

1. Abramov, R., Mikhaylova, O. (2023) Social contexts of ICT reception in 1990–2000s: The case of Russian PR industry. Monitoring of Public Opinion: Economic and Social Changes, 2023(1), 204–227. (In Russian).

2. Dolea, A. (2012). Institutionalizing government public relations in Romania after 1989. Public Relations Review, 38(3), 354–366.

3. Fitch, K. (2016). Professionalizing public relations. History, gender and education. New York: Palgrave Macmillan.

4. Grunig, J. E., Grunig, L. A., Vercic, D. (2004). Public relations in Slovenia: Transition, change, and excellence. In D. Tilson, E. Alozie (Eds.). Toward the common good: Perspectives in international public relations, 133–162. Boston: Allyn & Bacon.

5. L’Etang, J. (2008). Public relations in Britain. A history of professional practice in the 20th century. London: Lawrence Erlbaum associates.


Review

For citations:


Abramov R.N. Technologies in PR practice in Russia in the 1990s and the first decade of the 2000s. Explication of field data. Urban Folklore and Anthropology. 2023;5(1):193-204. (In Russ.) https://doi.org/10.22394/2658-3895-2023-6-1-193-204

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ISSN 2658-3895 (Print)